Microsoft China said yesterday the company to substantially lower the window and Office business software for the retail price. Although the company does not recognize it as a result of their black events and caused damage to the reputation, but so far the largest in China, Microsoft's price-cutting, or revealed the obvious gesture to appease the Chinese consumer. According to Microsoft
revealed that the price will be for some specific version of the Simplified Chinese software, facing the entity from the stores and online retailers to buy consumer products. The end of next year, Windows XP Home Edition offer for 399 yuan, to decline 58%; 199 yuan offer families and students version Office2007, the original National Day promotions will be extended to the Spring Festival next year. In addition, from January next year, can be installed on the computer 3 of the same version of Office software will cut prices 43 percent to 398 yuan, equivalent to 133 yuan for each software. However, the latest version of Windows Vista's price has not changed, or 499 yuan.
While most people recognize that the use of pirated software is not respecting intellectual property rights, but the majority of Chinese consumers, Microsoft's price is too expensive. And 10 pirated CD-ROM about the price, Genuine Windows and Office more than the previous thousand dollars, not only are not that attractive, but also undermine the Microsoft anti-piracy operation of moral superiority.
the expected price for Microsoft's sales will be driven to a certain role, but not too obvious. Reporters found yesterday in Taobao, at least a month ago, some versions of Microsoft Windows XP prices have been as low as 238 yuan, but sales were not good enough. In the past few weeks, a high-seller stars sold only 2 sets of such software. At the same time, Microsoft's sales in China or through the main channel and brand manufacturers in the computer to complete the factory pre-installed, the price involved in the retail channel, Microsoft's share of China's low share of sales.
after the price reduction, Microsoft China said that its actually very reasonable price, according to a computer using the 3-year period, per user per month only for Windows XP and Office spending 18 yuan: more than 100 per month Multiple low-cost broadband more. Brbrbr However, the price of Microsoft's many users are still not satisfied, many people commented that if the price of Windows can be reduced to 200 yuan, will purchase their own. Reporters in Taobao, also found that the number of legitimate anti-virus software to sell very well, who faced poor sales of Windows XP Taobao sellers almost every day sets a good transaction, which the software is priced at 100 yuan.
year in October, the use of the Internet, Microsoft has begun to send out a Chinese user authentication of legitimate small software piracy if users inadvertently download the patch, the desktop computer every hour would be forced into a black background. Black events by a wide range of consumer and media criticism, despite its view that China's reality, to the detriment of the interests of consumers. Microsoft has repeatedly had to clarify to redeem his reputation.
the middle of last month, the company's new chief executive officer of Microsoft China Leung assumed office, thus putting an end to the post as long as 14 months of the vacancy, black events occurred precisely during this vacuum period. Some critics believe that the anti-piracy issues, from Motorola's Leung may take a more in line with China's national conditions and strategies.

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