Summary: Recently, Microsoft’s MSN and Jinshan announced that the two sides will launch a safety shield to protect MSN and the MSN plug-in security protection, joint training through the MSN for the spread of the virus. Analysts believe that this series of moves the equivalent of Kingsoft to MSN users in China and other Internet users launched a free anti-virus services, show that anti-virus software has entered the era of anti-virus sub-channels.

Recently, Microsoft’s MSN and Jinshan announced that the two sides will launch a safety shield to protect MSN and the MSN plug-in security protection, joint training through the MSN for the spread of the virus. Before that, Kingsoft and Tencent and Baidu has formed a partnership.

Analysts believe that this series of moves the equivalent of Kingsoft to MSN users in China and other Internet users launched a free anti-virus services, show that anti-virus software has entered the era of anti-virus sub-channels.

Distribution alliance

Related survey data shows that China has surpassed the United States as the world’s largest Internet population in the country. China’s Internet applications, instant messaging user’s viscosity is much higher than in other countries. With the continuing popularity of instant messaging, with the attendant problem is that the virus has become a significant platform for the dissemination. According to Kingsoft to monitor global anti-virus Center, 1-7 for the month in 2008, Kingsoft has intercepted communications and real-time virus related to 254,317, accounting for the new virus, about 16% of the total number, instant messaging and related security issues The trend was increasing month by month.

“Trojan horses, worms, phishing fraud, a chain of fraud, breach of information, such as insecurity plaguing the entire instant messaging market. MSN China in the tens of millions of users, the Kingsoft MSN to provide technical support and free on-line detection search This will enable services such as killing tens of millions of users to benefit from. “Zhenyu, vice president of Microsoft’s MSN told reporters.

Kingsoft, senior vice president, said Ge Ke, MSN shield to protect the safety of plug-in will start with the MSN and started in the file transfer process, the document testing to ensure their safety, and through desktop window prompts the user for this.

It is understood that in Jinshan in cooperation with Microsoft MSN before, around the antivirus software free of charge with the problem, a number of antivirus software makers played the “water war.” 360 to safety on behalf of the guardian for the safety of auxiliary products, anti-virus software should be made to the individual users free of charge, and through other means charges; Rising represented by the antivirus software vendor, believes that antivirus software is free of charge “fraud.” According to the latest information, 360 security guardian of the Rising has filed charges against its rising reputation.

Ge Ke said, “Rather than spending a lot of time in the war on words, it is better to put our energy to consider how to provide users with a more practical needs.”

Jinshan for the co-operation with Microsoft MSN’s way of profits, the two sides were not disclosed. Ge Ke said that at present, not taking into account the issue of money, training, such as MSN joint “MSN virus album,” and “geo-Chinese friends,” such as MSN virus solution to users is the immediate priority. However, as early as February this year, Baidu announced cooperation with the Jinshan, that is, there are a lot of comment on the analysis of the safety center in the future may be divided into the use of advertising profits manner.

Ge Ke, but said that antivirus software can have a variety of profit model, not only to sell advertising and paid services are customized services, divided into third-party manufacturers foot the bill, killing the virus, a major value-added services such as multi-profit model Can be explored. At the same time, said Ge Ke, with the cooperation of other Internet companies are also expanding or in progress.

Free anti-virus vendor test mode

General in the field of software in China, the Chinese platform, translation software, the player software, games and so on, as a result of software piracy and spread it difficult to survive, antivirus software is almost the only survivors. In addition to the support of the current government procurement, anti-virus software was also down from the survival of their identity, because many of the new virus, antivirus software need to upgrade to killing, and software piracy can not be upgraded.

However, a variety of models free of charge but also a test of major antivirus software vendors nervous.

In July this year, Zhou Qi, chairman of the Hong Kong Standard announced the introduction of the 360 free antivirus software, and promised to provide a permanent free service. This one stone Mottaki. Rising was released based on the “cloud security” and plans to permanently free of charge, “Kaka 6.0 Rising” and tied for a period of one year of free anti-virus software and firewalls. Kaspersky also on Sept. 16 announced that it would meet the requirements of membership of the Forum of China to provide full-featured Kaspersky security software as well as the 2009 anti-virus software activation code of the year. Now, Microsoft MSN and Jinshan also announced the launch of MSN a shield to protect the safety and the MSN plug-in security protection center.

In fact, the introduction of free versions of antivirus software vendors are commonly used means of marketing, its favorable in a short period of time for more market share. But for “permanent free of charge,” Rising Maoyi Ding, vice president of the view that anti-virus software needs a major mechanism in order to operate from the virus to capture, analyze, to the production of the engine and then to upgrade services, is a system. If the free, anti-virus vendors will not be able to survive. He also said that rising opposition to free but not against permanent free.

Sam Internet celebrities in an interview with our reporter said that the free antivirus software strategy for the entire far-reaching anti-virus software industry. Antivirus software vendor profitability of the original model will change the future of antivirus software vendor profit model will be to diversify. With the free antivirus software, step-by-step popularity of the original profit model will be gradually changed, the profitability of the new model will be gradually mature, but in this “shift” in the transition period, antivirus software makers can profit model “to achieve Smooth transition “? Free, anti-virus software vendor to the user whether the services will be greatly reduced? These issues are cause for concern.